23% of Urbanites in India own Mopeds

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23% of Urbanites in India own Mopeds

Postby Micronaut » Sat May 28, 2005 8:32 pm

Unsatiated demand for consumer durables
Thursday, 26 May , 2005, 07:34
New Delhi: Despite the boom in consumer products witnessed in the last decade, a huge unsatiated demand exists in India for consumer durables. This has been brought out by the National Sample Survey Organisation (NSSO) in its latest report on `Household Amenities and Other Characteristics'.

http://sify.com/finance/fullstory.php?id=13808659
As of end 2002, only 4.4 per cent of the urban households owned a car or a jeep while 66 per cent of such households had a TV set with 41 per cent of them having a cable connection. Also, only 28 per cent of the urban households possessed a refrigerator, while just a little over 15 per cent owned an air cooler. Some 23 per cent of such households possessed a moped or scooter.

These figures are an improvement over the 1993 statistics, which has been taken as a base year in some cases. In that year, only 49 per cent of urban households possessed a TV; 15 per cent owned a refrigerator and 8 per cent had air coolers.

The NSSO survey on `Housing Condition in India' had identified 58.5 million households located in urban areas in 2002. The report on `Household Amenities and Other Characteristics' was the second and final one under the survey. The first report dealt with housing stock and constructions in the country and was released in May 2004.

On the rural side, the second report found that in 2002, about 26 per cent of rural households possessed a TV with 10 per cent of them having a cable connection. Also, 6.7 per cent of all rural households had a moped or a scooter and 0.6 per cent had a car or a jeep. About 1.7 per cent of such households owned a tractor. In 1993, about 13 per cent of the rural households possessed a television set.

As per the survey, there were 148.1 million households in rural areas in 2002.

The findings also reveal an interesting behaviour pattern in urban areas in terms of possessions of miscellaneous durables as the income level increases. The order of preference-cum-affordability (from the most to the least affordable) that emerges shows that the first preference is for fans, followed by sewing machine, refrigerator, air-cooler, washing machine, room heater and air-conditioner.

The NSSO survey had been conducted during July-December 2002 on a sample of 97,882 households spread over 4,769 villages and 3,538 urban blocks of the country.

Interestingly, in rural areas, the audio-visual medium of television appeared to substitute the radio/tape-recorder as the level of living improved, despite the fact that radio/tape-recorder had become cheaper than 10 years ago.

The report also highlighted that personal computer (PC) has not become a favoured item for household possession. Only 0.6 per cent of rural households possessed a PC and that the Internet facility was practically non-existent in such households.

Only 1.4 per cent of urban households possessed a PC with Internet facility and another 1.7 per cent possessed a PC without an Internet facility.

Only 5.3 per cent of rural households had (one or more) fixed telephones and 0.9 per cent had cellphones. Among urban households, about 24 per cent possessed fixed telephones and 3.3 per cent had cellphones.
Wayne from Maine
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