Piaggio Group Americas Places Full Page Ad in the NYT

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Piaggio Group Americas Places Full Page Ad in the NYT

Postby Micronaut » Tue Mar 14, 2006 9:54 pm

Piaggio Group Americas Places Full Page Ad in the New York Times
Tuesday February 21, 10:00 am ET
Open Letter to U.S. Mayors Raises Awareness of Energy Self-Sufficiency and Alternative Two-Wheel Transportation


NEW YORK, Feb. 21 /PRNewswire/ -- Piaggio Group Americas, the manufacturer of the world-famous Vespa® scooter, today announced that it has placed a full-page ad in the February 21st edition of the New York Times. The ad, an open letter to all U.S. mayors concerning America's oil consumption, was written by Paolo Timoni, President and CEO of Piaggio Group Americas. The full text of the letter is below.

February 21, 2006

Open letter to all U.S. mayors concerned with America's oil consumption
To attain the ambitious goal of breaking America's "addiction to oil," the President has recently focused on the need to invest in alternative fuel technologies. However, there is also a behavioral approach that could greatly reduce this nation's energy consumption, while helping to preserve our environment and reduce traffic congestion.

The use of motor scooters -- a daily behavior of millions of people across Europe and Asia -- is only marginally embraced in the United States. Everyday in this country, millions of individuals drive their cars in locations and situations where motor scooters would be perfectly appropriate and convenient. Instead, if they were to utilize one of the latest eco-friendly motor scooters available in the market today -- those compliant with the most stringent European and American regulations on gas emissions -- they would, on average, reduce their fuel consumption by 58%, their emissions of carbon monoxide by 90%, and their emissions of carbon dioxide by 80%.

With the launch of the first Vespa in 1946, our company started a movement that has substantively improved transportation in countries around the world. Consistent with the President's energy utilization goals, we believe the time has come to expand the range of transportation solutions also in the United States.

We encourage you to broaden the dialogue about energy self-sufficiency to include both technological solutions and behavioral ones, fostering acceptance of alternative transportation, such as scootering. With your support -- as well as that of other federal, state and local government leaders -- scootering would bring immediate and substantial economic and environmental benefits to Americans and the communities in which they live.

We remain at your disposal should you wish to discuss this opportunity

Paolo Timoni
President and CEO
Piaggio Group Americas

About The Piaggio Group Americas:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With over 6,000 employees in 50 countries, the Piaggio Group has a consolidated leadership in the European 2-wheeler market, and a particularly strong presence in the scooter and 50cc vehicles segment, with 40 percent market share in Europe and 48 percent in Italy. Its production includes scooters, motorcycles and mopeds in the 50cc to over 1000 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Moto Guzzi and Scarabeo brands. The Piaggio Group is controlled by Immsi S.p.A., an industrial and services holding listed on the Milan Stock Exchange, and is headed by Chairman Roberto Colaninno and Chief Executive Officer Rocco Sabelli.

Across its more than 120-year history, the company has been active in almost every area of transport including: naval fittings; the construction of locomotives and rolling stock; engines for the aeronautics sector; seaplanes; and civil and military aircraft. Since the introduction of the Vespa scooter in 1946, Piaggio has led the way in meeting the growing demand for personal mobility. A universally recognized symbol of Italian style, Vespa is an outstanding success story with more than 16 million scooters produced to date.
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re: Piaggio Group Americas Places Full Page Ad in the NYT

Postby benny » Sun Apr 30, 2006 5:28 pm

http://www.telegraph.co.uk/money/main.j ... xcity.html

"We want to develop Piaggio and take it into the Far East," he says. "We are already in India, where we have a 100 per cent-owned subsidiary, and we've just started producing in Canton in China."

In China the group is producing a pretty basic 50cc scooter designed, as the original Piaggios were, to bring affordable mobility to the masses. As well as India and China, the group is also investing in South Africa, Indonesia, Thailand and Vietnam.
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re: Piaggio Group Americas Places Full Page Ad in the NYT

Postby Micronaut » Fri May 12, 2006 7:46 pm

http://www.shanghaidaily.com/art/2006/0 ... _month.htm

Italian moped firm plans IPO for next month
Flavia Rotondi and Alessandra Migliaccio
PIAGGIO & C. SpA, Europe's biggest manufacturer of motor scooters, plans to hold an initial share sale in the first half of June, Chief Executive Officer Rocco Sabelli said.

Sabelli didn't give any additional details about the size of the share sale, and said more details will follow after Consob, Italy's market regulator and Borsa Italiana give their authorization.

Sabelli spoke in Rome after the presentation of a new three-wheeled scooter.

Prior to the share sale Immsi SpA, the holding company controlled by Piaggio Chairman Roberto Colaninno, will raise its stake to more than the 40 percent it currently holds.

The company plans to buy shares from stakeholders including Deutsche Morgan Grenfell Private Equity, the company Immsi bought its controlling stake from in 2003.

"We are definitely going to increase the stake but I cannot say how much," Colaninno said.

"We will decide how much in accord with Morgan Grenfell and other stakeholders."

The company plans to sell shares to the public to fund foreign expansion.

"Our first priority are markets in India and the US, after that we will look to China and the Far East in general," Sabelli said.

According to Bloomberg News, Citigroup Inc, Deutsche Bank AG, Lehman Brothers Holdings Inc, Mediobanca SpA and Banca Caboto SpA will manage the IPO for the Italian motor scooter producer.
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